About Make It Pink United Foundation
A non-profit 501(c)3 corporation founded in 2024
My dream is to host over 1,000 people to support this cause."
Rochelle "Shelly" Bettis - Founder
ABOUT US
What We Do
Our mission is to provide unwavering support for those affected by breast cancer.
We offer speakers and education about the importance of early detection and breast cancer screenings for women and men.
Make It Pink United Foundation supports breast cancer survivors, helping them to get the wigs, bras and other needed support to allow them to feel more confident.
Our organization also promotes healthy living through activities and events that encourage you to keep moving.
How we started
A Story of Survival
Rochelle "Shelly" Bettis, founder of Make It Pink United Foundation LLC, discovered a lump in her breast at an early age. After surgery, recovery and a benign diagnosis, she knew she wanted to do something to make a difference.
Shelly started by participating in Breast Cancer walks and made donations, but wanted to do more. She was blessed, and finally got the opportunity to put together her own fundraiser, which she titled, "Make It Pink."
Make It Pink is now celebrating it's fourth year.
MARK YOUR CALENDAR
MAKE IT PINK 5
Breast Cancer Awareness Month
October 25, 2025
Our 4th Annual Fundraiser raised $7,500 to benefit patients, survivors, and their families through LifeCare Alliance Services.